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About Us


Gifts for existential beings

Complicated Needs is a Berlin-based online shop for the discerned. We are providing products that intelligently humour their owners by satirically hinting to shared emotional needs, thus supporting comic relief, offering consolation, and contributing to the combative strength needed for positive change.

• Products that acknowledge the absurd and comic inherent in human existence
• Designs that explore some of our widest emotional horizons
• Tools that recall our limitations, yet refuse the submission to tragedy
• Gifts that promote generosity towards our follies and contradictions

Essentially, Complicated Needs is meant to be a label for sceptical minds facing the crises and griefs of finite existence in an indifferent universe. For existentialists, humanists, eccentrics and philosophers of living, all with a sense of humour, all on the quest for a more fulfilled life. Hopefully, Complicated Needs is for you.

If this sounds rather stilted in the context of an online gift shop, that’s okay. You may still be happy to have found a place to check out if ever in need for an unusual gift for that upcoming birthday party next Saturday.


Complicated Needs is the brain child of designer Helge Simon. And while the texts on the webpage keep referring to “we”, actually, there’s mainly just me. Sorry for that. It’s not so bad though, as I am making the highest of efforts to provide all customers the greatest experience and service.

Helge Simon

If any of this sounds remotely interesting to you, please keep in touch. You may also want to reach out in case that you’ve spotted a product that should be part of any of Complicated Needs’ collections.

You can …

• send me an email via mail@complicatedneeds.com
• sign up to a nifty newsletter
• like the dedicated Facebook page or
• add Complicated Needs to your Instagram feed.

Thanks for dropping by.

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